How to roll out personal accident and business travel insurance

1. Make an initial announcement

You should send out an email introducing the policy:

• Highlight key features, like accident cover, health and wellbeing benefits and travel protection
• Include the cover start date and highlight deadlines for enrolling
• You can use our email template (PDF, 789 KB)

You can also host a launch meeting:

• Organise a company-wide or department meeting to introduce the new product
• Use a presentation to explain the benefits and how it enhances existing coverage
• Include a Q&A session to allow employees to ask questions or raise concerns

3. Use digital resources

Make sure you update your intranet:

• Post detailed information about the new product
• Include helpful resources like FAQs, contact info and links to your flyer

You can also send follow-up emails:

• Schedule emails to remind employees about the new product
• Highlight different features in each email, like wellbeing services or virtual GP services
• You can use our second email (PDF, 484 KB), third email (PDF, 319 KB) and fourth email template (PDF, 430 KB)

5. Keep staff engaged

Make sure you share success stories:

• Collect and share testimonials from employees who’ve benefited from the new product
• Highlight real-life examples of the benefits of the wellbeing or virtual GP services
• Adjust your comms strategy and support in response to feedback from employees
• Keep employees informed about any changes or improvements