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Refreshing our eTrade portfolio with two enhanced products
12 March 2026
Read time: 6 minutes
We are dedicated to strengthening our commitment to deliver fast, friction‑free digital trading. Therefore, we have today launched two refreshed products to our eTrade commercial portfolio: Offices and Surgery insurance and Tradespeople and Professionals insurance.
These products include enhanced levels of cover plus wider eligibility. This not only enables brokers to broaden online placement options, but it also enhances their ability to serve businesses with simplicity and confidence.
We know that our brokers increasingly seek digital products that are quick to quote, easy to tailor, and backed by strong underwriting discipline. Our latest product launches respond directly to that need.
The updated offerings draw on our established product governance framework. They also support businesses that typically require packaged cover for property damage, liability risks and interruptions to everyday operations.
Our offices and surgery product is designed for small to medium enterprises, operating from dedicated premises in sectors such as administration, consulting, health, and medical services. These customers typically need core protections for property, equipment, stock, liabilities, and business interruption—requirements well aligned with our packaged approach for common business risks.
Our tradespeople and professionals product is designed for tradespeople who work at third-party premises and professionals who operate from home. The product offers public liability and legal expenses as standard for small businesses with up to 15 employees. There are a variety of optional covers including employers’ liability, tools, equipment and contract works covers.
Both products have been built for digital efficiency. This allows brokers to complete quotes quickly, delivering faster outcomes for customers. This aligns with increasing demand for packaged commercial products that are simple to place online.
The two products focus on customer groups frequently served by brokers—UK-based small and micro‑businesses with common exposures that fit packaged, eTraded solutions.
Each product is backed by our product governance standards. This provides clarity around appropriate customer profiles, distribution channels, and fair value expectations. It also helps brokers place business confidently and compliantly.
These latest launches reflect our commitment to broadening the digital portfolio. This gives our network of brokers more options to trade efficiently, and offer relevant cover to their customers. As eTrading continues to grow across the UK commercial market, products built with broker workflows in mind—clear, packaged, and digitally accessible—are becoming essential.
Article by:
SEO and Web Content Manager
Article by:
SEO and Web Content Manager
Carmen is an SEO and Web Content Manager with a specialism in clear, compelling copywriting. She’s skilled at transforming complex insurance topics into engaging, easy‑to‑digest content that helps users make confident decisions.
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